i strategize:

  • Social media performance metrics, analysis and reporting

  • Social media trend research to support campaign pivots

  • Researched SM platform specific guidelines to optimize growth through different channels

  • Advised on weekly social media post cadence and platform-specific content types

  • Created in-depth competitor analysis to inform tour development team with potential niches

  • Created audience personas using demographic and behavioral data to refine targeting approaches

  • Assisted in identifying best-fit distribution partners for independent film release

  • Compiled confidential spreadsheet of contacts; theatres, broadcasters, OTT platforms, DVD manufacturers, and grassroots organizations to support film release

*Due to contractual agreements, project documents are confidential*