Black Lab Tours - Competitive Analysis
The below table is a compilation of the most popular food tours in Toronto to identify any niches in the food tourism market. We considered how they titled their tours, where they took place, the type of cuisine, the length, cost and capacity of the tour. Notice any gaps in the market? Spoilers at the end!
One gap that stood out right away was the absence of tours in the Queen Street West area. Just a short distance from Toronto’s central tourism hub at Yonge-Dundas, this vibrant neighborhood is home to some of the city’s best pastry shops — yet it remains underserved in the local tour market. Drawing inspiration from the success of the Underground Donut Tour, we saw a clear opportunity and positioned Black Lab Tours’ next project as the Queen Street West Pastry Tour.
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